The Gypsy Plait

Kehilian is a new luxury fashion brand who draw their inspiration from equestrian activities. Kehilian wanted a logo to reflect its equine origins - Kehilian being an ancient bloodline of Arabian horse renowned for its beauty and grace. One of its unique characteristics is its mane when intricately turned into the traditional Arabian gypsy plait. The knots and crisscross pattern it creates were simplified into a distinctive single letter logo.

Left: Embroidered logo
Right: Example of the gypsy plait

Branded Old Bond Street flag

Branded fashion tag