|Complete Cognitive Care - Re: Cognition Health
Re:Cognition is a Harley Street clinic that treats all type of cognitive impairment. Since founding the company Re:Cognition has grown in reputation substantially. Recently they were recognised in the Parliamentary Review as being at the forefront of their field. With this success, Re:Cognition wanted to refresh their to be more fitted to their newfound reputation and stature.
Left: Business Card
Since Re:Cognition has achieved a substantial amount of acknowledgement with their existing brand it was important to maintain some of its brand recognition. The refresh included stripping back and reassessing the typography used in the original logo; updating the brand colour to be more approachable; developing a friendly and reassuring tone of voice; introducing a vibrant and accessible and establishing a clear brand positioning.
Branded tote bag
Left: Branded pens
Right: Brand colour scatter proof
Re:Cognition's key differentiators in the market are: that they offer an all-encompassing service in the cognitive health sector; provide access to 70 internationally and nationally recognised leading doctors and therapists; and access to cutting edge international clinical trials. When coming to Re:Cognition for treatment you can be assured that you will be receiving the best possible consultations from those at the forefront of their field. For this reasons Re:Cognition was positioned with their people at the centre of their brand. This has two positive implications for the brand. Firstly potential patients are reassured by the fact that they will be consulting with the best in the field and secondly they are reassured and comforted by the fact that they have already seen and been familiarised with their consultant.
Left: Home Page introduction
Right: Example Home Page service introductions
The purpose of the brochure was to convey the full extent of services Re:Cognition offer to patients, the medico-legal sector and the corporate sectors. Since Re:Cognition covers all aspects of cognitive impairment the cover concept was an A-Z list approach to the services on offer. Complete cognitive care from adjustment difficulties to whiplash.
Left: Brochure cover
Right: Brochure cover detail
Example brochure spreads